（转）增加反向链接的101种方法

今天读到一篇文字，其中有“反向链接”的术语，搜索了一下才明白其含义。

什么是反向链接？

反向链接也称为外链。反向链接实际上就是普通的web链接，即文章中指向其他地方的一种网页链接。为什么叫做反向链接，是从不同的角度看的。

例如我的网站中的文章有链接指向其他网站或本站的其他文章。其他网站也可能有链接链接到我的网站文章，从我的角度来说，其他网站上指向我网站的链接对我来说就是“反向链接”。同样，我的网站上指向其他网站的链接在那个网站看来就是他的网站的“反向链接”。

反向链接是提高网站排名的一个重要指标，也是所谓的SEO的主要工作。越多的可信的高质量的网站添加你网站的反向链接，就会提高你网站的排名。

还有一种叫做“内链”即使网站文章的链接指向本网站的其他文章。内链当然对网站排名也有帮助，但主要是外链帮助大，相当于其他网站认可你。

下面转载一篇“增加反向链接的101种方法”的译文，原文英文链接

增加反向链接的101种方法

链接构建…耗时。令人沮丧有时会令人困惑。但这是不可避免的。因为最终，它仍然是更高排名的王牌。

我们许多人一直希望它会消失。在布雷特·塔布（Brett Tabke）的5/18 Robots.txt条目中，他回荡了许多很多网站管理员坚持的观点，以期寄予希望：

当大多数Google算法以各种方式贬值时，所有认为[i]获得链接= SEO [/ i]的Waves会发生什么？摇动者的命运基于“ links = seo”。当这种情况消失时，Wavers的零值保持不变。

71种建立链接的好方法

喜爱清单

1.建立一个“ 101列表”。这些总是得到Dugg的认可，并且经常成为“授权文件”。人们无法抗拒链接到这些链接（提示，提示）。

2.创建10个简单技巧来帮助您[在此处插入主题]文章。同样，这些都是非常容易链接的。

3.为特定主题创建广泛的资源列表（请参阅Ploppy先生的启发）。

4.创建一个特定类别的十大神话的列表。

5.创建专家/专家列表。如果您对列出的人员印象深刻，或者找到使您的项目看起来有些正式的方法，那么专家可能最终会链接到您的网站或表示感谢。（有时奉承是与“权威”建立良好关系的最简单方法。）

雇用帮助

这个列表当然很长，因为建立链接的方法很多，而链接的建立可能是一项繁琐，昂贵且艰巨的任务。如果您有足够的现金，但又缺乏时间，则将全部或部分链接建设活动外包可以证明是一项非常有利可图的业务策略。

6.雇用公关人员。好的老式“ PR”（不是PageRank）仍然可以创造奇迹。保罗·格雷厄姆（Paul Graham）写了一篇很棒的文章，名为《潜艇》，着重强调了公关公司如何获得媒体曝光。请注意，许多公关公司的晋升可能会受到打击或错过，甚至某些“成功”可能不会持续很长时间。如果永久链接是您的主要目标，请确保事先明确告知PR公司，因为一些PR公司会赞助临时的Payola内容，这些内容会在您的支票结清后约一个月消失。;）

7.聘请顾问。是的，您可以外包链接建设。只要确保和一个好人一起去即可。如果您想获得低风险的高质量链接，那么Jim Boykin的 Internet Marketing Ninjas和Garrett French的Citations Labs可能是仅有的大规模SEO公司。他们的链接构建包每月起价为5,000美元，甚至更高。如果您无力将链接建设完全外包，则可能需要雇用Debra Mastler来培训您的内部员工。

发展权威和易于联系

8.使您的内容易于理解，因此许多人可以理解和传播您的信息。（这是可访问性。）

9.尽最大努力减少语法或拼写错误，尤其是在您需要像图书馆员这样的权威人士链接到您的站点时。

10.制定易于访问的隐私政策和“关于”部分，以便您的网站看起来更可信赖。包括自己的照片也可能有助于建立自己的权威。

PPC作为链接构建工具

11.购买按点击付费广告系列的相关点击量。相关流量将使您的网站获得更多的访问者和品牌知名度。当人们来到您的网站时，无论他们在何处找到该网站，都有可能链接到您。

新闻与联合

12.将文章联合发布到受信任的博客和商业新闻网站，例如Business Insider和TechCruch。还可以考虑在利基行业网站和社交网站（如Facebook，Instagram，Twitter，Medium，LinkedIn和SlideShare等）上推广您的内容。优质文章网站的优点在于，它们的文章页面实际上排名很高，并且发送高质量的流量。（更新：发布本文大约十年后，其中许多文章目录都受到了Google Panda算法的惩罚，并且Google越来越怀疑这些网站是否为链接来源，即使Google仍将其广告联合起来完全相同的网站。）

13.向行业新闻站点提交文章。有SEO网站吗？撰写文章并提交给WebProNews。有一个关于BLANK的网站吗？提交到BLANKinformationalsite.com。

14.联合发布新闻稿。花点时间使它变得好（引人注目，具有新闻价值）。通过电子邮件将其发送给一些精选的记者和博客作者。个性化电子邮件。最好将其提交给PRWeb，PRLeap等。尽管现在许多新闻发布站点在新闻发布中添加了nofollow，但您也可以通过自己站点上的媒体中心来补充新闻发布，并在您的站点上具有自定义图形，数据和功能这样，看到该版本的人就可以直接链接到您网站上的相关页面。

15.跟踪谁挑选您的文章或新闻稿。向他们提供独家新闻或内容。

16.与其他网站管理员交易商品。

17.当您有重要的相关新闻询问他们的反馈和/或如果他们认为您的信息有用的话，他们是否愿意参考，请给几个朋友发送电子邮件。

18.使用“新闻中”页面撰写并链接到公司。他们链接回涉及其发展的故事和博客文章。如果您有新闻版块或博客，这显然是最容易的。用Google搜索[您的行业+“新闻”]。

19.进行使人感到重要的调查和研究。如果您可以使其他人感到重要，他们将免费帮助您进行市场营销。Salary.com 对收入不足的母亲进行了一项研究，他们获得了许多高质量的链接。即使您没有“感觉良好”的角度，您仍然可以通过利用调查中的数据作为故事的线索来获得提及。当我们对搜索者进行调查时，一个重要的政府机构后来提到了这项调查。诸如AYTM和Google Surveys之类的服务相当实惠。

目录，模因跟踪器和社交书签

20.这篇技巧很老套，但是很不错：将您的站点提交到DMOZ和其他允许免费提交的目录。

21.将您的站点提交到付费目录。另一个老歌。只要记住质量很重要。

22.创建您自己感兴趣的主题目录。显然链接到您自己的网站，并在可能的情况下深度链接到重要内容。当然，如果您将其变成一个真正有用的资源，它将自动吸引链接。

23.在Del.icio.us等网站上标记相关站点。如果人们发现您标记的网站很有趣，富于情感或适时，他们可能会追踪您的网站。

24.如果您创建的作品质量很高，请确保请几个朋友为您添加标签。如果您的网站位于Digg的首页上或Del.icio.us受欢迎的列表中，则数百个博客将看到您的网站，并可能链接到该网站。

25.看模因追踪器，看看正在传播什么想法。如果您撰写包含大量原始内容的流行传播想法（并链接到一些原始资源），则您的网站可能会被列为模因跟踪器网站上的来源。或者，如果您跟踪因跟踪记录而频繁出现的公司，则可以向TechMeme编辑发送提示，并获得有关您的Twitter帐户的感谢。

本地和企业链接

26.加入商业改善局。

27.从您当地的商会获取链接。

28.将您的链接提交到相关的城市和州政府资源。（在某些国家中比在其他国家中更容易。）

29.在本地图书馆的网站上列出您的网站。

30.查看您的制造商或零售商或其他业务合作伙伴是否愿意链接到您的站点。

31.与同一领域的非竞争企业建立业务关系。通过链接相互推荐并分发彼此的名片，从而在线和离线地利用这些关系。举例来说，我们与Wordtracker合作推广了共同制作的关键字策略指南。

32.启动会员计划。您选择的大多数链接都没有SEO值，但是增加的曝光率几乎总是会导致人们在社交媒体和网络论坛上询问您的网站时，还会产生其他“正常”链接。

简易免费链接

33.根据您的类别和报价，您会发现Craigslist是一种便宜或免费的分类服务。

34.在Yahoo!上提问或回答问题非常容易。答案或Quora并提供指向相关资源的链接。

35.在Google网上论坛上提问或回答问题并提供指向相关资源的链接非常容易。

36.如果您经营一家信誉良好的公司，请在Wikipedia或特定主题的Wiki中创建一个关于该公司的页面。被添加只是成功的一半。确保您定期监视页面，以寻找可能决定任意删除该页面的狂热编辑。如果很难直接列出您的网站，请尝试添加指向其他链接到您网站的页面的链接。

37.设置主题Squidoo页面大约需要15分钟，您可以使用它看起来像行业专家。链接到您所在领域的专家文档和流行的有用工具，还创建了指向您网站的链接。

38.向Digg提交一个故事，该故事链接到您网站上的文章。您还可以提交其他内容，并让其某些链接权限流回到您的个人资料页面。

39.如果您发布RSS提要，并且您的内容有用并且定期更新，则有些人将联合您的RSS内容（其中一些人会提供链接；不幸的是，有些人不会）。

40.大多数论坛都允许成员留下签名链接或个人资料链接。如果您做出了高质量的贡献，则有些人会点击这些链接，并有可能阅读您的网站，在您的网站上链接和/或购买您的产品。关键是要相关，使链接看起来更偶然或互补，而不是让您看起来只是为链接发布。

放心评论

41.大多数较小的企业在网上都没有很好的信誉，因此，如果您的网站拥有很多权限，则与评论相关的内容通常会排名很高。

42.在Amazon.com上查看相关产品。我们已经在直接的客户咨询和辅助链接中看到了抽奖。

43.在Amazon.com上创建商品列表，这些商品列表会审查顶级产品并提及您的背景（链接！）。

44.审查Alexa上的相关站点以吸引相关流量。

45.在ePinions等购物搜索引擎上查看产品和服务，以帮助您建立权威。亚马逊会查看其他亚马逊客户非常喜欢的评论者，并为其中一些人提供通过其Vine计划获得免费产品进行评论的机会。

46.如果您购买自己真正喜欢的产品或服务，并且擅长留下个人推荐，那么其中很多都会变成链接。两个推荐写作技巧-使它们可信，并在可能的情况下具体。

博客与博客圈

47.创建一个博客。不只是为了拥有一个。定期发布并发布精彩内容。良好的执行力是获得联系的关键。

48.从您的博客链接到其他博客。出站链接是最便宜的营销形式之一。许多博客作者还跟踪谁链接到他们或他们的流量来自何处，因此链接到他们是一种容易引起某些人注意的方法。

49.评论其他博客。这些评论大多数不会提供直接的搜索引擎价值，但是，如果您的评论有用，有见地和相关，则可以吸引直接访问量。它们还有助于使其他博客作者了解您，并且他们可以开始阅读您的博客和/或链接到您的博客。

50. Technorati标记页在Yahoo!中排名很高和MSN（现为Bing），并在较小的程度上出现在Google中。即使您的博客很新，也可以通过使用相关标签标记您的帖子，从而在Technorati标签页面上显示您的帖子。

51.如果创建博客，请确保将其列出在一些最佳的博客目录中。

设计为链接元素

52.使用Web 2.0修改您的站点。人们喜欢使用AJAX链接到任何东西。即使在最狭ni的领域，也可以使用AJAX构建某些有用的功能，然后在设计博客上推广这些功能。

53.验证并标记您的网站508。这种（间接）方法使您的站点更值得信赖和可链接，尤其是来自政府站点或面向设计的社区。甚至有一些权威的标准站点目录。

54.订购精美的CSS重新设计。一个不错的设计可以从CSS Vault等网站获取链接。

链接交易

55.交换一些链接。什么？！我们真的只是建议建立互惠链接吗？是的，在小范围内，并与相关的合作伙伴会为您带来点击量。远离链接交易中心和网络，这些站点和网站到处都是低质量的网站，并且将链接部分隐藏在除GoogleBot之外没有人看到的后巷。

56.如果您没有得到备忘录，则在交换链接时，请尝试从相关内容页面的内容中获取链接。不要尝试从列出数百个脱主题链接合作伙伴的页面上获取链接。即使搜索引擎不存在，也只能寻求您考虑进行的链接交换。交换链接时，不要只考虑您的主题，而要考虑人口统计的受众群体。

购买网站，租赁链接和广告

57.从经纪人那里租用一些高质量的链接。当我们最初发布此列表时，文字链接广告是这一细分市场中最著名的公司，但是Google多年来肯定打击了付费链接。

58.直接从网站租用一些高质量的链接。有时，最强大的租用链接直接来自未积极租用链接的站点。不要要求购买链接，要求做广告。

59.成为赞助商。各种慈善机构，竞赛和会议都与其赞助商链接。这可能是在您的心中获得可见性，联系和温暖感觉的好方法。

60.在eBay上出售物品，并提议将利润捐赠给慈善机构。许多慈善机构都将链接到eBay拍卖和您的网站。

61.许多搜索算法似乎偏向于较早建立的站点。购买具有强链接配置文件的旧站点，然后将其链接到您自己的站点，可能比尝试从头开始构建授权链接要快。

使用法院（谨慎行事）

62. 起诉Google。

63.被公司讨厌的人起诉。当亚伦（Aaron）被交通动力（Traffic Power）起诉时，他获得了成百上千的链接，包括来自《连线》和《华尔街日报》等网站的链接。

赠品和赠品

64.举行比赛。比赛是诱人的诱饵。几百美元的奖金可以带来价值数千美元的编辑质量链接。说够了。

65.建立一个工具集合。原始且有用的工具（以及工具集合）获得了很多链接爱好。您认为足球投注赔率，关键字工具或抵押估算器等术语的排名值得吗？

66.为诸如Wordpress之类的内容管理系统创建和发布开源站点设计模板。不要忘记页脚中的“由example.com设计”位！为了减轻某些风险，可以将链接指向主页以外的页面。

67.提供免费样品以换取反馈。

68.发布Firefox扩展。确保您的网站上有一个可供人们链接的下载和/或支持页面。

会议与社交互动

69.拍摄重要事件并讲述故事为何重要很容易。行业中（醉酒的）“名人”的照片非常诱人。

70.利用新的现实世界关系来建立联系。如果您参加与SEO相关的会议，可以轻松访问Tim Mayer，Matt Cutts和Danny Sullivan等人。同样，在其他行业中，通常似乎无法接触到的人在贸易会议上也非常容易接触到。亲自面对“真实”要容易得多。亲自创建社交关系后，很容易将其扩展到网络上。

71.进行互动，有用和有趣的采访是创建原创内容的简便方法。他们像野火一样蔓延开来。

建立链接的30种坏方法

以下是一些链接建立方法，这些方法可能会破坏您的品牌，或者使您的网站被主要搜索引擎禁止/处罚/过滤，或者同时采取这两种方式。

论坛垃圾邮件

73.在签名文件中列出100个网站。

74.仅当您可以在发布区域中添加指向您网站的链接时，才进行专有发布。

75.除了“我也”以外，什么也不要发表，以增加您的发表数。与链接丰富的签名文件结合使用。

76.询问有关谁提供最好的[小配件]的问题，其中[小配件]是您出售的商品。使用相同的IP地址创建另一个论坛帐户，并回答有关您自己站点的强大程度的自己的问题。

77.作为新论坛的新成员，请在同一天在20个不同的论坛上提出相同的问题。

78.在已经过时多年的论坛主题上发帖专门链接到您的半相关网站。

79.在您不想发表评论的论坛上注册个人资料。

博客垃圾邮件

80.不要用真实姓名签署博客评论，而要使用垃圾邮件关键字对其进行签名。

81.在第一个博客评论上开始努力营销自己的网站。在注释部分不添加任何值。除了您最近在_____张贴同一主题上的内容外，其他所有人都应该阅读。地毯炸弹数十博客与此消息。

82.不要说与现有职位无关或无关的任何内容。让他们假设一个自动漫游器击中了他们的评论。

83.更好的是，使用自动漫游器发表评论。在每个帖子中至少列出30个链接。尝试看看您是否可以对任何服务器进行重击以使其崩溃。

84.向所有谈论此主题的人发送ping命令。在您的汇总帖子中，不要声明任何感兴趣的内容。仅声明其他人在谈论这个话题。

85.甚至不要链接到您要查验的任何站点。从甚至没有引用它们的帖子中发送ping。

垃圾链接交换

86.发送链接交换请求，提及PageRank。

87.发送看起来像自动机器人的链接交换电子邮件（很少或没有自定义，没有个人名称，等等）。

88.将链接交换请求发送给Matt Cutts，Tim Mayer，Tim Converse，Google和Yahoo!。

89.从网站的近乎隐藏的部分获得链接，这些链接列出了成百上千个非主题网站。

面对面的垃圾邮件人

90.参加网站管理员会议，大肆讨论您的财富状况，以及您的会员如何使数百万人无所作为。

91.不要问别人名字，而是问他们的URL是什么。一旦获得他们的URL，请询问他们是否已经链接到您的网站，如果没有，为什么？

坚持不懈

92.向网站管理员发送警报，提醒您在网站上发布的每条帖子。

93.每天向网站管理员发送一封电子邮件，要求他们链接到您的网站。

94.从数十个不同的电子邮件帐户（您很狡猾）向同一个网站管理员发送对您网站的引用。

95.如果上述方法不能使您获得免费链接，请给他们$ 1的时间。每天将您的报价提高1美元，直到他们屈服为止。

通过成为混蛋获得链接

96.模拟RIAA。如有疑问，可对12岁的女孩提起诉讼。（如果失败，请通过任何必要的方法获得不好的新闻。）

97.盗用知名名称发布的内容。删除所有归因。汇总许多受欢迎的频道，然后等待他们开始谈论您。

98.在每个排名最高的网站上发送数千个虚假推荐，以保证较大的胸部，14英寸的阴茎（是长度还是周长？）或数百万美元的无人认领的免费资金。

99.将URL穿在T恤上。在用手机通话或读书的同时走路或开车。当您遇到其他人时，请说“对不起，混蛋”。

100.将咖啡倒在人们身上，或者找到创造性的方式来侮辱人们以诱使他们在您的站点进行链接。

101.起诉其他网站管理员以深入链接到您的网站。好吧，这比“糟糕的链接习惯”更“有趣”。

101 Ways to Build Link Popularity

By Aaron Wall and Andy Hagans.

Link Building… Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it’s still the trump card for higher rankings.

Many of us have been hoping that it would go away. In Brett Tabke’s 5/18 Robots.txt entry, he echoed a sentiment that many, many webmasters hold on to as a hope:

What happens to all those Wavers that think [i]Getting Links = SEO[/i] when that majority of the Google algo is devalued in various ways? Wavers built their fortunes on “links=seo”. When that goes away, the Wavers have zero to hold on to. The pertinent questions:

Will link building still be very important for rankings in the medium term? When will link popularity be devalued in favor of other algo elements (that are less tedious, from a webmaster’s point of view)? The answers:

Sorry, but link building is still going to be the SEO trump card for the foreseeable future. I wouldn’t hold your breath for search engine algorithms to place less importance on link popularity until the Semantic Web arrives, or maybe when HTTP gets replaced by a new protocol. Because links are still the basic connector, the basic relationship, on the Web. And for the forseeable future they’re going to be the easiest way for a computer program to judge the importance and trustworthiness of a Web page. What will happen to the way search algorithms score links is already happening. The Google algo has become much more elegant and advanced, devaluing staggering amount of links that shouldn’t count, and placing more emphasis on trusted links. And the trust and juice given by those links is then verified by elements like user data, domain age, and other relatively hard-to-spoof factors.

But please, don’t fool yourself. Links that should count are still the key to rankings (in Google, at least — and MSN and Yahoo! are only a few short years behind). In that spirit, Aaron and I have created our 101 Ways to Build (and Not Build) Links. (Yeah, it just so happened that there were exactly 101!)

Oh, and mad props to our inspiration, 131 Legitimate Link Building Strategies, one of the original authority documents on link building. It was just getting a bit rusty, that’s all (“Host your own Web Ring”?). Anyway, enjoy the update.

71 Good Ways to Build Links Love for Lists

Build a “101 list”. These get Dugg all the time, and often become “authority documents”. People can’t resist linking to these (hint, hint).
Create 10 easy tips to help you [insert topic here] articles. Again, these are exceptionally easy to link to.
Create extensive resource lists for a specific topic (see Mr Ploppy for inspiration).
Create a list of the top 10 myths for a specific category.
Create a list of gurus/experts. If you impress the people listed well enough, or find a way to make your project look somewhat official, the gurus may end up linking to your site or saying thanks. (Sometimes flattery is the easiest way to strike up a good relationship with an “authority”.)

Hire Help This list is of course quite long, because there are many ways to build links & link building can be a tiresome, expensive & arduous task. If you have plenty of cash but are scarce on time outsourcing all or part of your link building campaigns can prove to be a quite profitable business strategy.

Hire a publicist. Good old fashioned ‘PR’ (not PageRank) can still work wonders. Paul Graham wrote a great article titled The Submarine which highlights how PR firms get media exposure. Be warned that many PR firms can be quite hit or miss with their promotions & even some of the “successes” may not stick around long. If permanent links are your main goal, make sure that is clearly articulated to the PR firm in advance, as some PR firms sponsor temporary payola content that disappears about a month after your check clears. ;)
Hire a consultant. Yes, you can outsource link building. Just make sure to go with someone good. If you want low-risk high-quality links Jim Boykin’s Internet Marketing Ninjas& Garrett French’s Citations Labs are probably the only SEOs firms doing it at scale. Their link building packages start at $5,000 a month and up. If you can’t afford to fully outsource your link building, you may want to hire Debra Mastler to train your in house staff.

Developing Authority & Being Easy to Link At

Make your content easy to understand so many people can understand and spread your message. (It’s an accessibility thing.)
Put some effort in to minimize grammatical or spelling errors, especially if you need authoritative people like librarians to link to your site.
Have an easily accessible privacy policy and about section so your site seems more trustworthy. Including a picture of yourself may also help build your authority.

PPC as a Link Building Tool

Buy relevant traffic with a pay per click campaign. Relevant traffic will get your site more visitors and brand exposure. When people come to your site, regardless of the channel in which they found it, there is a possibility that they will link to you.

News & Syndication

Syndicate articles to trusted blogs & business news websites like Business Insider & TechCruch. Also consider promoting your content on niche industry websites & on social sites like Facebook, Instagram, Twitter, Medium, LinkedIn & SlideShare, etc. The great thing about good article sites is that their article pages actually rank highly and send highly qualified traffic. (Update: about a half-decade after publishing this article many of these article directories were penalized by the Google Panda algorithm & Google has grown to take a more dubious view of these sites as link sources - even though Google still syndicates their ads to these very same sites.)
Submit an article to industry news site. Have an SEO site? Write an article and submit to WebProNews. Have a site about BLANK? Submit to BLANKinformationalsite.com.
Syndicate a press release. Take the time to make it GOOD (compelling, newsworthy). Email it to some handpicked journalists and bloggers. Personalize the email message. For good measure, submit it to PRWeb, PRLeap, etc. While many press release sites now add nofollow to press releases, you can also compliment your press releases with media centers on your own site & have custom graphics, data and features on your site so that people who see the release may link directly at the associated pages on your site.
Track who picks up your articles or press releases. Offer them exclusive news or content.
Trade articles with other webmasters.
Email a few friends when you have important relevant news asking them for their feedback and/or if they would mind referencing it if they find your information useful.
Write about, and link to, companies with “in the news” pages. They link back to stories and blog posts which cover their developments. This is obviously easiest if you have a news section or blog. Do a Google search for [your industry + “in the news”].
Perform surveys and studies that make people feel important. If you can make other people feel important they will help do your marketing for you for free. Salary.com did a study on how underpaid mothers were, and they got many high quality links. Even if you do not have a “feel good” angle, you can still get mentions by leveraging data from your surveys as a hook for a story. When we surveyed searchers the survey was later mentioned by an important governmental body. Services like AYTM and Google Surveys are quite affordable.

Directories, Meme Trackers & Social Bookmarking

This tip is an oldie but goodie: submit your site to DMOZ and other directories that allow free submissions.
Submit your site to paid directories. Another oldie. Just remember that quality matters.
Create your own topical directory about your field of interest. Obviously link to your own site, deeplinking to important content where possible. Of course, if you make it into a truly useful resource, it will attract links on its own.
Tag related sites on sites like Del.icio.us. If people find the sites you tag to be interesting, emotionally engaging, or timely they may follow the trail back to your site.
If you create something that is of great quality make sure you ask a few friends to tag it for you. If your site gets on the front page of Digg or on the Del.icio.us popular list, hundreds more bloggers will see your site, and potentially link to it.
Look at meme trackers to see what ideas are spreading. If you write about popular spreading ideas with plenty of original content (and link to some of the original resources), your site may get listed as a source on the meme tracker site. Or if you track companies which are frequently covered on meme trackers you can send a tip to the TechMeme editors and get a thank you mention of your Twitter account.

Local & Business Links

Join the Better Business Bureau.
Get a link from your local chamber of commerce.
Submit your link to relevant city and state governmental resources. (Easier in some countries than in others.)
List your site at the local library’s Web site.
See if your manufacturers or retailers or other business partners might be willing to link to your site.
Develop business relationships with non-competing businesses in the same field. Leverage these relationships online and off, by recommending each other via links and distributing each other’s business cards. As an example, we’ve worked with Wordtracker to promote a co-produced keyword strategies guide.
Launch an affiliate program. Most of the links you pick up will not have SEO value, but the added exposure will almost always lead to additional “normal” links from people asking about your site on social media and web forums.

Easy Free Links

Depending on your category and offer, you will find Craigslist to be a cheap or free classified service.
It is pretty easy to ask or answer questions on Yahoo! Answers or Quora and provide links to relevant resources.
It is pretty easy to ask or answer questions on Google Groups and provide links to relevant resources.
If you run a fairly reputable company, create a page about it in the Wikipedia or in topic specific wikis. Getting added is only half the battle. Make sure you regularly monitor your page for zealot editors who may decide to arbitrarily delete it. If it is hard to list your site directly, try to add links to other pages that link to your site.
It takes about 15 minutes to set up a topical Squidoo page, which you can use to look like an industry expert. Link to expert documents and popular useful tools in your fields, and also create a link back to your site.
Submit a story to Digg that links to an article on your site. You can also submit other content and have some of its link authority flow back to your profile page.
If you publish an RSS feed and your content is useful and regularly updated, some people will syndicate your RSS content (and some of those will provide links; unfortunately, some will not).
Most forums allow members to leave signature links or personal profile links. If you make quality contributions some people will follow these links and potentially read your site, link at your site, and/or buy your products. The key is to be relevant and have links seem more incidental or complimentary rather than having it look like you are posting just for the links.

Have a Big Heart for Reviews

Most smaller businesses are not well established online, so if your site has much authority, your review related content often ranks well.
Review relevant products on Amazon.com. We have seen this draw in direct customer enquiries and secondary links.
Create product lists on Amazon.com that review top products and also mention your background (LINK!).
Review related sites on Alexa to draw in related traffic streams.
Review products and services on shopping search engines like ePinions to help build your authority. Amazon looks at reviewers who are well liked by other Amazon customers & offers some of them the opportunity to get free products to review via their Vine program.
If you buy a product or service you really like and are good at leaving testimonials, many of those turn into links. Two testimonial writing tips — make them believable, and be specific where possible.

Blogs & the Blogosphere

Start a blog. Not just for the sake of having one. Post regularly and post great content. Good execution is what gets the links.
Link to other blogs from your blog. Outbound links are one of the cheapest forms of marketing available. Many bloggers also track who is linking to them or where their traffic comes from, so linking to them is an easy way to get noticed by some of them.
Comment on other blogs. Most of these comments will not provide much direct search engine value, but if your comments are useful, insightful, and relevant they can drive direct traffic. They also help make the other bloggers become aware of you, and they may start reading your blog and/or linking to it.
Technorati tag pages rank well in Yahoo! and MSN (now Bing), and to a lesser extent in Google. Even if your blog is fairly new you can have your posts featured on the Technorati tag pages by tagging your posts with relevant tags.
If you create a blog make sure you list it in a few of the best blog directories.

Design as a Linking Element

Web 2.0-ify your site. People love to link to anything with AJAX. Even in the narrowest of niches, there is some kind of useful functionality you can build with AJAX, then promote these features on design blogs.
Validate and 508 your site. This (indirect) method makes your site more trustworthy and linkable, especially from governmental sites or design-oriented communities. There are even a few authoritative directories of standards-compliant sites.
Order a beautiful CSS redesign. A nice design can get links from sites like CSS Vault.

Link Trading

Swap some links. What?! Did we really just recommend reciprocal link building? Yes, on a small scale, and with relevant partners that will send you traffic. Stay away from the link trading hubs and networks which are full of low quality sites & hide the links section in a back alley nobody (other than GoogleBot) sees.
In case you didn’t get the memo — when swapping links, try to get links from within the content of relevant content pages. Do not try to get links from pages that list hundreds of off topic link partners. Only seek link exchanges that you would consider pursuing even if search engines did not exist. Instead of thinking just about your topic when exchanging links, think about demographic audience sets.

Buying Sites, Renting Links & Advertisements

Rent some high quality links from a broker. Text Link Ads was the most reputable firm in this niche when we originally published this list, but Google has certainly cracked down on paid links over the years.
Rent some high quality links directly from Web sites. Sometimes the most powerful rented links come direct from sites not actively renting links. Don’t ask to buy links, ask to advertise.
Become a sponsor. All sorts of charities, contests, and conferences link to their sponsors. This can be a great way to gain visibility, links, and a warm feeling in your heart.
Sell items on eBay and offer to donate the profits to a charity. Many charities will link both to the eBay auction and to your site.
Many search algorithms seem biased toward older established sites. It may be faster to buy an old site with a strong link profile, and link it to your own site, than to try to start building authority links from scratch.

Use the Courts (Proceed with Caution)

Sue Google.
Get sued by a company people hate. When Aaron was sued by Traffic Power, he got hundreds or thousands of links, including links from sites like Wired and The Wall Street Journal.

Freebies & Giveaways

Hold a contest. Contests make great link bait. A few-hundred-dollar prize can result in thousands of dollars worth of editorial quality links. Enough said.
Build a tool collection. Original and useful tools (and collections of tools) get a lot of link love. What do you think rankings for terms like football betting odds, keyword tool or mortgage estimator are worth?
Create and release open source site design templates for content management systems like Wordpress. Don’t forget the “Designed by example.com” bit in the footer! To mitigate some risks one can point links at a page other than the home page.
Offer free samples in exchange for feedback.
Release a Firefox extension. Make sure you have a download and/or support page on your site which people can link to.

Conferences & Social Interaction

It is easy to take pictures of important events and tell narratives about why they are important. Pictures of (drunk?) “celebrities” in your industry make great link bait.
Leverage new real world relationships into linking relationships. If you go to SEO related conferences, people like Tim Mayer, Matt Cutts, and Danny Sullivan are readily accessible. Similarly, in other industries, people who would normally seem inaccessible are exceptionally accessible at trade conferences. It is much easier to seem “real” in person. Once you create social relationships in person, it is easy to extend that onto the web.
Engaging, useful, and interesting interviews are an easy way to create original content. And they spread like wildfire.

30 Bad Ways to Build Links Here are a few link buiding methods that may destroy your brand or get your site banned/penalized/filtered from major search engines, or both.

Directories

Submit your site to 200 cheesy paid directories (averaging $15 a pop) that send zero traffic and sell offtopic run-of-site links.

Forum Spam

List 100 Web sites in your signature file.
Exclusively post only when you can add links to your sites in the post area.
Post nothing but “me too” posts to build your post count. Use in combination with a link-rich signature file.
Ask questions about who provides the best [WIDGET], where [WIDGET] is an item that you sell. From the same IP address create another forum account and answer your own question raving about how great your own site is.
As a new member to various forums, ask the same question at 20 different forums on the same day.
Post on forum threads that are years outdated exclusively to link to your semi-related website.
Sign up for profiles on forums you never intend on commenting on.

Blog Spam

Instead of signing blog comments with your real name, sign them with spammy keywords.
Start marketing your own site hard on your first blog comment. Add no value to the comment section. Mention nothing other than you recently posted on the same subject at _____ and everyone should read it. Carpet bomb dozens of blogs with this message.
Say nothing unique or relevant to the post at hand. Make them assume an automated bot hit their comments.
Better yet, use automated bots to hit their comments. List at least 30 links in each post. Try to see if you can hit any servers hard enough to make them crash.
Send pings to everyone talking about a subject. In your aggregation post, state nothing of interest. Only state that other people are talking about the topic.
Don’t even link to any of the sites you are pinging. Send them pings from posts that do not even reference them.

Garbage Link Exchanges

Send out link exchange requests mentioning PageRank.
Send link exchange emails which look like an automated bot sent them (little or no customization, no personal names, etc.).
Send link exchange requests to Matt Cutts, Tim Mayer, Tim Converse, Google, and Yahoo!.
Get links from nearly-hidden sections of websites listing hundreds or thousands of off topic sites.

Spam People in Person

Go to webmaster conferences and rave about how rich you are, and how your affiliates make millions doing nothing.
Instead of asking people what their name is, ask what their URL is. As soon as you get their URL ask if they have linked to your site yet and if not, why not.

Be Persistant

Send a webmaster an alert to every post you make on your website.
Send a webmaster an email every single day asking for them to link to your website.
Send references to your site to the same webmaster from dozens of different email accounts (you sly dog).
If the above do not work to get you a free link, offer them $1 for their time. Increase your offer by a dollar each day until they give in.

Getting Links by Being a Jerk

Emulate the RIAA. When in doubt, file a lawsuit against a 12-year-old girl. (Failing that, obtain bad press by any means necessary.)
Steal content published by well known names. Strip out any attribution. Aggregate many popular channels and just wait for them to start talking about you.
Send thousands of fake referrals at every top ranking Web site, guaranteeing larger boobs, a 14-inch penis (is that length or girth?), or millions of dollars in free, unclaimed money.
Wear your URL on your t-shirt. Walk or drive your car while talking on a cell phone or reading a book. When you run into other people say “excuse you, jerk”.
Spill coffee on people or find creative ways to insult people to coax them into linking at your site.
Sue other webmasters for deep linking to your site. Well, this is more “hilariously dumb” than it is a “bad linking practice”.

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101 Ways to Build back Link